SmartPMP

SmartPMP™ is Audigent’s breakthrough data and inventory product that redefines how advertisers buy programmatic media. It combines premium publisher inventory with exclusive first-party audience data into a single, easy-to-activate deal ID. This innovative approach simplifies campaign setup, enhances targeting precision, and improves performance across digital media buys.

Features

• Pre-Packaged Deal IDs: SmartPMPs™ are bundled as single deal IDs, ready to be dropped into campaign line items.
• Exclusive First-Party Data: Uses Audigent’s verified, opt-in audience data without relying on third-party cookies.
• Premium Inventory Access: Includes top-tier inventory from leading entertainment, sports, and lifestyle publishers.
• Custom Segment Creation: Enables buyers to build unique audience segments tailored to campaign goals.
• Supply-Side Optimization: Performance tuning begins at the SSP level, before manual trader intervention.
• Predictable Audience Scale: Buyers can forecast reach before campaign launch, ensuring delivery confidence.

Capabilities

• Streamlined Campaign Setup: Reduces complexity by packaging data and inventory together.
• Real-Time Optimization: Automatically reallocates spend away from underperforming segments and placements.
• Cross-Vertical Targeting: Supports campaigns across entertainment, sports, lifestyle, and more.
• Cookie-Free Activation: Operates entirely on first-party data, ensuring privacy compliance and future readiness.
• Flexible Customization: Allows for tailored combinations of audience and inventory not otherwise available.
• Integrated SSP Partnerships: Works seamlessly with major SSPs for efficient media buying.

Benefits

• Improved Performance: Drives better results through deterministic targeting and curated inventory.
• Time Savings: Simplifies campaign planning and execution for media buyers and traders.
• Cost Efficiency: Offers fairer pricing by eliminating unnecessary bid shading and auction inefficiencies.
• Greater Transparency: Buyers know their audience scale and inventory quality upfront.
• Privacy Compliance: Built for a cookieless future, ensuring long-term sustainability.
• Enhanced Buyer Confidence: Reduces guesswork and empowers teams to focus on campaign success.