Good data, always

Take control of your data quality with intuitive data cleaning features and real-time validation built for enterprise scale.

Create a shared data dictionary

Align all the teams in your company around a single data dictionary.

A Single Source of Truth

Replace outdated spreadsheets with a living breathing Tracking Plan

Extensible Documentation

Give your analysts and marketers documentation so they can confidently use your data

Powerful Integrations

Reduce implementation errors with Typewriter and an extensible API

Diagnose data quality issues

Automate the QA process

Manually testing your tracking code is time consuming and doesn’t always catch every incorrect property or data type. With automatic Data Validation, you can audit your implementation in minutes.

Have confidence making decisions with clean data

Most companies detect issues after their team has used bad data to make decisions or trigger campaigns. Quickly take action on every invalid event with in-app reporting and daily email digests.