Performance Messaging

360dialog Performance Messaging is a solution designed to transform WhatsApp into a measurable performance marketing channel. It enables businesses to run scalable, conversion-focused campaigns on WhatsApp, leveraging automation, personalization, and advanced analytics to drive revenue and engagement.

Features

• Automated WhatsApp messaging for marketing campaigns
• Integration with Meta Ads for click-to-WhatsApp campaigns
• Real-time tracking of conversions and campaign performance
• Customizable message templates for personalized outreach
• Support for abandoned cart recovery and re-engagement flows
• Advanced segmentation for targeted messaging
• API access for seamless integration with existing systems
• Compliance with WhatsApp Business Policy and GDPR
• Scalable infrastructure for high-volume messaging
• Detailed reporting and analytics dashboards

Capabilities

• Launch and manage WhatsApp campaigns directly from ad platforms
• Track full-funnel performance from ad click to conversion
• Optimize campaigns based on real-time ROI metrics
• Automate customer journeys with event-based triggers
• Enable personalized communication at scale
• Integrate with CRMs, CDPs, and marketing automation tools
• Support multi-language and multi-market campaigns
• Provide transparency for compliance and audit requirements
• Handle large-scale messaging for enterprise-level operations
• Deliver actionable insights for marketing teams and agencies

Benefits

• Revenue Growth: Drive measurable conversions through WhatsApp
• Cost Efficiency: Reduce acquisition costs with targeted automation
• Customer Engagement: Improve retention with personalized messaging
• Scalability: Manage thousands of conversations effortlessly
• Data-Driven Decisions: Optimize campaigns using real-time analytics
• Flexibility: Integrates with existing marketing tech stacks
• Compliance: Ensure secure and policy-compliant communication
• Speed to Market: Launch campaigns quickly with ready-to-use templates
• Global Reach: Support for international campaigns and languages
• Competitive Advantage: Turn WhatsApp into a high-performing marketing channel