Fittingbox Optical Fit is an advanced in-store solution designed to revolutionize lens selection for eyewear customers. It provides real-time, immersive simulations of lens options—such as thickness, coatings, tints, and progressive designs—directly on the chosen frame and even on the customer’s face.
Vendor
Fittingbox
Company Website


Optical Fit
Fittingbox Optical Fit is an advanced in-store solution designed to revolutionize lens selection for eyewear customers. It provides real-time, immersive simulations of lens options—such as thickness, coatings, tints, and progressive designs—directly on the chosen frame and even on the customer’s face. By combining augmented reality and 3D rendering, Optical Fit enhances decision-making, reduces uncertainty, and empowers opticians to deliver a personalized, engaging experience that boosts sales and customer confidence.
Features
- Real-time 3D simulation of lens thickness based on prescription
- Visualization of lens designs (standard or progressive) in immersive environments
- Interactive demonstrations of lens coatings (anti-scratch, anti-static, oleophobic, hydrophobic)
- Lens tint simulation for fashion, sun protection, photochromic, and polarized options
- See-through views to experience visual comfort and distortion in 360° environments
- Virtual try-on of selected frame and lenses directly on the customer’s face
- Interactive 3D viewer for rotating and inspecting frames with chosen lenses
- Tablet-based solution (iPad compatible) for portability and ease of use
- Instant application of changes in lens options during the consultation
- Customizable interface for branding and user experience
Capabilities
- Enables opticians to showcase premium lens features visually and interactively
- Reduces decision-making time by providing clear, real-time comparisons
- Integrates seamlessly into in-store workflows for optical professionals
- Supports omnichannel strategies by complementing virtual try-on solutions
- Scales for independent opticians, retail chains, and luxury eyewear brands
- Enhances customer engagement with immersive AR and 3D technology
- Provides a persuasive sales tool to increase upselling of premium lenses
- Offers flexibility for integration with other Fittingbox solutions (e.g., Lens Simulator, PD Measurement)
Benefits
- Improved Customer Confidence: Visual and interactive demonstrations reduce uncertainty in lens selection
- Higher Conversion Rates: Engaging experience accelerates decision-making and boosts sales
- Enhanced In-Store Experience: Creates a memorable, modern shopping journey for customers
- Reduced Returns: Accurate visualization minimizes dissatisfaction and product returns
- Time Efficiency: Speeds up consultations by simplifying complex lens explanations
- Upselling Opportunities: Helps opticians showcase premium lens options effectively
- Brand Differentiation: Positions optical stores as innovative and customer-centric
- Scalability: Suitable for small optical shops and large retail chains alike