Overview

BUSINESSNEXT Modern Lead Management is an AI-powered solution designed to streamline and enhance the lead management process. It enables businesses to capture leads from various channels, enrich lead data in real-time, identify and prioritize high-quality leads, and deliver faster lead fulfillment. The platform's capabilities are geared towards maximizing opportunities to interact with prospective customers and improving overall operational performance.

Key Features

• Lead Capture and Processing: Capture leads across channels and campaigns in real time, or upload in batches manually. Identify and clean lead funnels by removing inactive leads and automatically match leads to accounts. Collect and build firmographics, demographic, and behavioral history for both leads and accounts.
• Real-Time Lead Enrichment: Clean lead information in real-time, integrate external profile enrichment sources, and store profile data. Associate the right information with the right lead and account and eliminate incomplete, redundant, or duplicate lead information.
• AI-Driven Lead Qualification and Scoring: Create multiple lead qualification and scoring processes using AI/ML-driven business rules. Boost Account-Based Marketing (ABM) with account and engagement scoring. Set scores based on criteria including campaign, product type, customer segment, lead data fields, estimated customer value, opportunity value, and more.
• Automated Lead Fulfillment: Create lead management workflows to manage and control the lead lifecycle through drag-and-drop visual designers. Auto-route leads through intelligent logic, including lead scoring, qualification, nurture, augmentation, and distribution processes based on criteria such as geography, estimated value, and more. Execute multiple lead management processes and workflows simultaneously in a single instance.
• Multi-Channel Lead Management: Implement your lead strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers. Capture and nurture leads from basic channels including emails, websites, landing pages, microsites, social media, webinars, and direct interactions. Leverage advanced channels including E-commerce, VR/AR, trade shows, and events.
• Performance Measurement and Analytics: Predictively forecast revenue generation, revenue guidance, and insights based on current lead volumes/quality. Access preconfigured reports, insightful, role-based dashboards, metrics, and KPIs. Close the loop between sales and marketing with real-time attribution and get prescriptive analytics like journey design, content recommendations, and campaign optimization, driven by AI/ML models.

Benefits

• Increased Lead Conversions: Increase lead conversions by 300%.
• Improved Lead Quality: Identify and work on high-quality leads faster.
• Faster Lead Fulfillment: Deliver faster lead fulfillment through automated workflows.
• Maximized Lead Interaction: Implement lead strategy across multiple channels.
• Enhanced Operational Performance: Measure and improve performance with predictive analytics.