Hadron ID

Hadron ID™ is Audigent’s next-generation cookieless identity platform designed to empower publishers by making their audience data and inventory actionable in real time. It enriches bidstreams with deterministic, privacy-safe data, enabling precise audience targeting and monetization without relying on third-party cookies.

Features

• Cookieless Identity Framework: Operates without third-party cookies, built for privacy-first environments.
• Real-Time Bidstream Enrichment: Injects audience and contextual data directly into bid requests.
• Distributed Database Architecture: “Read-only” tools embedded in publisher stacks ensure data never leaves the environment.
• Zero External Server Calls: All decisioning occurs client-side, eliminating latency and external data exposure.
• SmartPMP™ Integration: Shares relevant DMP segments and PMP deal IDs at bid time for enhanced monetization.
• Unified Data Activation: Combines first-party, contextual, site-level, CDP, CMS, and device graph data into actionable insights.

Capabilities

• Real-Time Audience Identification: Enables precise targeting during RTB header bidding.
• Privacy Compliance: Fully aligned with GDPR and CCPA, with no data storage or third-party sharing.
• Low-Latency Decisioning: Ensures ultra-fast ad serving and bidding processes.
• Publisher-Centric Deployment: Tools reside within publisher infrastructure, maintaining control and security.
• Contextual Intelligence: Leverages site-level and content data for deeper audience understanding.
• Bidstream Optimization: Drives higher bid volumes and pricing through enriched auction signals.

Benefits

• Revenue Growth: Enhances monetization of both audience data and inventory.
• Futureproofed Identity: Built for a post-cookie ecosystem, ensuring long-term viability.
• Enhanced Trust & Security: Data remains within publisher control, fostering transparency and compliance.
• Improved Performance: Drives better campaign results through deterministic targeting.
• Scalable Activation: Supports large-scale data usage across diverse media environments.
• Seamless Integration: Easily deployable within existing publisher stacks without external dependencies.