Data Platform

Audigent’s Data Platform is a comprehensive, first-party data solution designed to empower publishers and advertisers with advanced audience identification, segmentation, and monetization capabilities. It provides an omnichannel view of audiences, enabling actionable insights and driving revenue through deterministic data strategies and proprietary technologies.

Features

• Hadron ID™ System: A proprietary 5-point cookieless identity framework that enables deterministic audience identification across publisher and SSP networks.
• Lifestyle Segmentation: Access to over 420 million device IDs categorized into 4,700+ lifestyle segments such as Travel Enthusiasts, Technophiles, Luxury Shoppers, and Foodies.
• Entertainment Data Integration: Exclusive partnerships with TV, film, and music publishers allow segmentation based on content consumption, including 200+ films, 190+ TV shows, and over 11,000 music segments.
• Sports Audience Data: Rich data sets covering 240+ athletes, major sports leagues (NFL, NBA, MLB, NHL), and gaming platforms.
• Audience Verification Ledger: A unique audit and verification tool offering granular transparency into audience data sources and segment construction.
• Custom Audience Creation: Build audience segments from the ground up using deterministic insights on a device-by-device basis.

Capabilities

• Omnichannel Audience View: Enables publishers to understand and engage their audiences across multiple platforms and devices.
• Deterministic Identity Matching: Replaces probabilistic models with verified identity signals, improving targeting accuracy.
• Bidstream Optimization: Enhances programmatic performance by enriching bidstreams with relevant DMP segments and PMPs.
• Segment Scalability: Supports large-scale audience segmentation with banked IDs in the hundreds of millions across various verticals.
• Cross-Vertical Targeting: Facilitates targeting across lifestyle, entertainment, sports, and gaming audiences.
• Transparency & Trust: Provides partners with full visibility into how audience segments are built and verified.

Benefits

• Improved Campaign Performance: Deterministic data leads to higher accuracy in targeting, resulting in better ROI.
• Cookieless Future-Ready: Built to thrive in a privacy-first ecosystem without reliance on third-party cookies.
• Revenue Growth for Publishers: Enables monetization of audience data through premium segmentation and programmatic activation.
• Real-Time Audience Insights: Empowers brands and publishers with actionable intelligence for strategic decision-making.
• Enhanced Trust & Compliance: Full auditability ensures compliance with data privacy standards and builds trust with partners.
• Exclusive Access to Premium Data: Leverages unique partnerships to offer data sets unavailable through other providers.