Audigent’s Data Agency is a full-service media strategy and trading solution that delivers campaign performance through tailored audience segments, deterministic data, and real-time optimization. It empowers brands with custom media plans, cross-device attribution, and premium inventory activation without relying on third-party data.
Vendor
Audigent
Company Website
Data Agency
Audigent’s Data Agency is the world’s first full-service, data-driven media strategy and trading solution. It empowers brands and agencies with tailored audience strategies, deterministic targeting, and real-time campaign optimization. By combining exclusive content consumption insights with a dedicated internal trading desk, the Data Agency delivers high-performance media plans across all major digital channels.
Features
- Tailored Audience Segments: Built for each campaign using deterministic 1:1 data, never lookalike modeling.
- Exclusive Content Insights: Audience strategies driven by proprietary consumption behavior across platforms.
- Managed Service Offering: Full media planning and execution support for brands without internal trading teams.
- Internal Trading Desk: Dedicated, full-stack team—never outsourced—ensuring quality and transparency.
- Cross-Device Attribution: Tracks performance beyond traditional pixels for deeper campaign insights.
- Real-Time Optimization: Hands-on adjustments during campaigns to maximize performance and efficiency.
- Comprehensive Channel Coverage: Includes YouTube, display, native, video, social, audio, and OTT/CTV.
Capabilities
- Audience-First Strategy Development: Ensures brand messaging reaches the most relevant and responsive users.
- Custom Media Planning: Built around campaign goals and available assets for precision execution.
- Performance Reporting: Mid- and post-campaign analytics for transparency and strategic refinement.
- Upsell Opportunities: Leverages owned-and-operated media to expand reach and impact.
- Advanced Attribution Models: Tracks user journeys across devices and platforms for holistic measurement.
- Scalable Execution: Supports campaigns of all sizes across open exchanges and premium inventory.
Benefits
- Stronger Brand Affinity: Builds persistent audience relationships that drive long-term media performance.
- Higher Engagement Rates: CTR and action rates up to 3x industry standards.
- Cost Efficiency: Lower CPMs through high-performing exchange inventory.
- Superior Audience Quality: Consistently exceeds Nielsen OTP benchmarks for real human reach.
- Better Viewability: Average 85% viewability across campaigns.
- Improved Video Completion: Average 70% completion rates, enhancing brand storytelling.