CognitivePMP

CognitivePMP™ is Audigent’s advanced, cookieless programmatic media solution powered by cognitive identity data and Comscore Predictive Audiences. It analyzes first-party audience behavior and content engagement across over 500,000 digital properties to build predictive identity profiles. These profiles enable scalable, privacy-safe targeting across premium inventory without relying on device-level identifiers.

Features

• Cognitive Identity Data: Uses AI and machine learning to analyze audience behavior and content consumption for predictive modeling.
• Comscore Predictive Audiences: Integrates third-party predictive segments for enhanced targeting precision.
• Cookieless & Deviceless: Operates without cookies, MAIDs, or user-agent strings, ensuring futureproof activation.
• Multipublisher PMP Structure: Combines inventory across multiple publishers into a single, scalable deal.
• Supply-Side Optimization: Performance tuning occurs directly at the SSP level for efficient spend allocation.
• Simple Deal ID Activation: Delivered as a single deal ID, ready for immediate campaign deployment.

Capabilities

• Predictive Audience Modeling: Identifies likely interests, affinities, and in-market behaviors using ensembled learning and AI.
• Cross-Platform Reach: Enables targeting across web, mobile, and app environments without device dependency.
• Privacy-First Activation: Exceeds GDPR and CCPA standards, ensuring safe and compliant data usage.
• Real-Time Optimization: Dynamically reallocates spend to high-performing data sets and inventory.
• Scalable Impression Base: Supports large-scale campaigns across 18+ SSPs and thousands of inventory sources.
• Contextual & Behavioral Intelligence: Connects identity characteristics with media context for deeper insights.

Benefits

• Enhanced Campaign Performance: Drives better results through predictive targeting and curated inventory.
• Futureproof Strategy: Built to withstand evolving privacy regulations and tech deprecations.
• Efficient Media Buying: Simplifies setup and optimization for media buyers and traders.
• Greater Reach & Scale: Delivers broad audience access without fragmentation or device limitations.
• Improved Spend Efficiency: Optimizes budget allocation toward high-performing segments.
• Privacy Compliance & Trust: Ensures responsible data usage while maintaining user trust.