Dynata's Audience and Campaign Activation transforms insights into precise, people-based audiences for targeted campaigns. Leverage custom data, scale efficiently, and improve marketing outcomes with full performance transparency and rapid activation.
Overview Dynata Audience and Campaign Activation solution enables brands, agencies, and media providers to transform insights into highly targeted audience segments for more effective campaigns. By leveraging custom market research data, you can activate people-based, cookie-free audiences quickly, reducing waste and improving conversion rates. With full transparency, Dynata provides detailed performance metrics and scales audiences from hundreds to millions. For cost-effective targeting, access 1,200 syndicated audience segments ready for rapid activation. Dynata’s Connected Data integrates CRM and survey data to uncover high-value segments, delivering precision, speed, and improved marketing outcomes at scale.
Key Capabilities: - Transform insights into targetable, people-based audiences at scale - Activate highly targeted campaigns with precision and efficiency - Reduce advertising waste and improve conversion rates - Leverage custom audience creation with unparalleled speed and accuracy - Gain full transparency on audience model performance metrics - Access syndicated audiences for cost-effective, data-driven targeting