Advertisers Data Platform

Audigent’s Advertisers Data Platform is a first-party data solution designed to give brands full control over their audience strategy and media investment. It enables advertisers to build, own, and activate exclusive audience segments using deterministic data, driving campaign efficiency and long-term value without relying on third-party data silos.

Features

• Audience Ownership: Brands can build and retain their own audience assets, reducing dependency on external platforms.
• Exclusive First-Party Data: Access to verified, opt-in data from premium sources for precise targeting.
• Custom Segment Creation: Enables advertisers to create highly targeted audience segments tailored to campaign goals.
• Fraud Protection Technology: Proprietary tools ensure audience authenticity and data integrity.
• Exportable Segments: Audience segments can be built and exported for activation across preferred DSPs.
• Integrated Tech Stack: Combines data management, activation, and optimization tools in one platform.

Capabilities

• Deterministic Targeting: Uses 1-to-1 verified data for accurate audience engagement.
• Campaign Efficiency: Reduces media waste by eliminating redundant data purchases and inefficient targeting.
• Real-Time Insights: Provides deep analytics into audience behavior and campaign performance.
• Cross-Platform Activation: Supports activation across display, video, social, audio, and CTV.
• Data Asset Growth: Every media dollar spent contributes to building long-term audience assets.
• In-House Trading Support: Optional access to Audigent’s internal trading teams for campaign execution.

Benefits

• Cost Efficiency: Transforms media spend into media investment by building reusable audience data.
• Improved ROI: Drives better campaign results through precise targeting and reduced waste.
• Privacy Compliance: Operates within GDPR and CCPA standards using verified, opt-in data.
• Strategic Control: Empowers brands to manage their audience strategy independently.
• Scalable Performance: Supports campaigns of all sizes with consistent, high-quality data.
• Reduced Reliance on Third Parties: Eliminates the need to repurchase the same data repeatedly.