360Pilot

360Pilot is a performance analytics and optimization platform for WhatsApp marketing. It provides full-funnel visibility, advanced attribution, and actionable insights to transform WhatsApp into a measurable and scalable performance channel. Designed for marketers, it works with any WhatsApp solution and enables data-driven campaign optimization.

Features

• Full-funnel tracking from ad click to final conversion
• Complete attribution across campaigns, ad sets, and creatives
• Real-time performance metrics: CPA, ROAS, impressions, clicks
• Works with any WhatsApp provider, not limited to 360dialog
• Predictive insights and benchmarks for smarter decision-making
• Custom conversion events and trend reporting
• Integration with CRMs, CDPs, and marketing measurement platforms
• Weekly performance reports for continuous optimization
• Compatible with Meta and Google advertising ecosystems
• Enterprise-grade scalability for high-volume campaigns

Capabilities

• Measure true ROI of WhatsApp campaigns beyond message counts
• Identify top-performing creatives, audiences, and budgets
• Optimize campaigns in real time based on revenue impact
• Track customer journeys across multiple touchpoints
• Support for global markets and multi-language campaigns
• Enable advanced segmentation and audience targeting
• Provide actionable insights for marketing teams and agencies
• Integrate seamlessly with existing marketing tech stacks
• Scale WhatsApp as a core performance marketing channel
• Deliver transparency for compliance and reporting needs

Benefits

• Revenue Visibility: See actual revenue, not just engagement metrics
• Cost Efficiency: Reduce acquisition costs through data-driven optimization
• Conversion Growth: Improve conversion rates with full-funnel insights
• Scalability: Turn WhatsApp into a top-performing marketing channel
• Predictive Power: Use benchmarks and trends to guide strategy
• Flexibility: Works with any WhatsApp solution and integrates with major platforms
• Speed to Value: Achieve measurable ROI from the first campaign
• Global Reach: Optimize campaigns across diverse regions and markets
• Customer Impact: Enhance engagement and retention through better targeting
• Competitive Advantage: Gain insights competitors miss with standard analytics